Don’t judge a book ice cream by its cover colour.
It’s a hot day in the moist streets of a beautiful European city. Our designer stops to buy a gelato ice cream – while in Rome and all that. He can’t speak the language, but the first bite is with the eyes, right? “Yellow’s a safe colour. It’s the colour of bananas, lemons and pineapple. I love them all! What’s the worst that can happen?” Lick lick lick MUSTARD!
Well, that’s why communication is so important – how else will you notice that you’ve just walked into a novelty gelato shop?
Question your biases and make an effort to understand others.