Be wild, be you, and let Gruff lead the way.
“Ruff!” Gruff, the Graff Dog, says “hey you guys!”. Designer Dave first spotted Gruff in a sticker at a surf shop back in the day and knew he had to take that energy home. Gruff’s iconic of the rebellious ’80s. He was there, saw it, stuck his paw print on it. Hidden in the reflections of his sunglasses, you’ll see icons of the past – the time-travelling DeLorean and space-faring UFO, symbols of an era that was starting to think beyond Earth.
This isn’t just a look; it’s a legacy. This design’s a nod to those days when surf shops carried the vibe of the beach, and wild style graff lit up the streets. Man, it was cracking with energy.
It’s about being unabashedly, unapologetically you.